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Greenlite
AI Agents for financial risk + compliance
Problem
Branding felt outdated and visually heavy. The website lacked clarity, failing to communicate the product’s capabilities. Because of that, potential users struggled to understand Greenlite’s value.
Solution
I refreshed the brand identity and redesigned the website with a clear product narrative. Full suite of clean illustrations and animations explain key features and communicate value in a simple, engaging way.
Scope
Brand
Website
Illustrations
Animations
Credits
Proofs
AI Agents for sales engineering
Problem
In the early product stage, Proofs needed fast, flexible design to keep up with shipping cycles. Focused mostly on the product side, with some extra needs in web, deck or marketing design.
Solution
I joined Proofs as design partner — working on product, web, and marketing. Focused on product design, not pixels. Together, we’re building a strong core experience while moving at startup speed, in weekly sprints with engineers hand in hand.
Scope
Product
Website
Illustrations
Marketing
Callstack
React core contributors + development experts
Problem
Callstack had tons of valuable content [spread across dozens of topics and formats], but the website didn’t guide users or convert. It needed a scalable, focused structure that spoke to both developers and clients.
Solution
I helped Callstack' team refresh their identity and design a new website with straight-to-the-point modular architecture [Webflow x Relume]. On top of that, I worked on key marketing materials to help them reach for stars.
Scope
Brand
Website
Illustrations
Marketing
Credits
Callstack
Mafelo
Everything platform for photographers
Problem
Mafelo was built by solo founder without any design background — and it showed. The product had thousands of users but lacked structure, clarity, and UX fundamentals. It needed a full redesign grounded in real user feedback.
Solution
I started with information architecture and then redesigned both photographer and client-facing experiences. Now everything has their own place, from services to settings. Handled the new website to align it all under one clear, cohesive brand.
Scope
Product
Prototypes
Website
Credits
Gentrace
Intuitive evals for intelligent applications
Problem
Gentrace was preparing to announce their $8M series A and needed a more mature, confident presence. The brand felt bare, and the website didn’t reflect the ambition or complexity of the product and team.
Solution
I created solid brand foundations, right in Figma, so team can easily work with it. Designed a new website with a clean visual language. Created illustrations to highlight product use cases and built a system they can grow with.
Scope
Brand
Website
Illustrations
Credits
Saturn
Centralized data access for product teams
Problem
As an early-stage startup, Saturn needed clarity around their MVP and a product vision. Something to show [not tell] their idea to friends and investors.
Solution
I helped shape the MVP, defined the visual direction, and designed key flows — with a strong focus on dashboard and search.
Scope
Product
Prototypes
Credits
Courted
AI-Powered talent solutions for real estate agents
Problem
Courted is on a mission to change real estate agents work. They needed a solid design partner to shape and iterate on product and internet presence.
Solution
Over 2 years, I led a team of 3 product designers. We shaped the visual direction, built the MVP, and iterate the hell out of this idea. The result? $6M raised for next-stage growth.
Scope
iOS App
Product
Prototypes
Website
Credits
Chili Piper
Qualify, route, and schedule leads from anywhere
Problem
Chili Piper helps sales teams move faster — but as the product grew, they needed design leadership and structure to scale. New features were shipping fast, but lacked cohesion and UX consistency.
Solution
I led a team of 3 product designers to lay down strong product foundations. We worked closely with the founders to design multiple new products and improve existing flows [setting up a scalable design system along the way].
Scope
Product
Prototypes
Design system
Website
Credits
Twilio Segment
Leading customer data platform [$3.2B — biggest YC exit]
Problem
Segment needed a trusted design partner to support their growing team across brand, product, and marketing — all while keeping things consistent and scalable.
Solution
Starting in summer ’19, I led squad of up to 5 designers. Together, with Ilya [founder], we worked on product, branding, marketing website, and Evergreen design system. The result? Biggest YC exit [bought by Twilio for $3.2B].
Scope
Brand
Product
Prototypes
Design system
Website
Credits
Experience
My design journey started when I was a kid. Thousands of hours spent playing Counter Strike 1.6, building teams, servers and forums. Then came school. If anyone needed diploma or any design — I was the go-to guy. First clients followed not long after.
Half of my career, I was a Freelance Designer or owner of a small studio. I thrived as an independent human being, always in the driver’s seat. Those years gave me a broad perspective. I worked on every type of project and learned the importance of honest + no bs communication.
The last couple of years, I spent as Partner / Head of Design @ tonik — product studio trusted by 100+ YC founders. I helped a team of 40+ creatives thrive, savor and do their best work. During this time, I also collaborated with some of the hottest companies out there.
After hours?
I’m a nerd, you know it. I spend way more time with my laptop than just for work. Always building new things — from Apple Shortcuts to small products. Always trying new stuff — from the weird corners of the world wide web to hot testflights. But I do like to leave the house, don't worry.
Relentless, sometimes stupid, but always a touch-grass-loving human being. I love planning and hosting events to talk with people — like really taaalk. Preferably in Italy, sitting in the sun, over wine and some tapas. That’s what life should be all about. Maybe an Aperol or a mean Negroni, depending on the vibe. Oh, and a good book.
I’m partially off-grid and plan to keep it that way. Not a fan of social media, news, or all that noise. I hope we all wake up one day and realize what’s going on. So, what am I doing here? Simply put, I’m here to build a life on my own terms — off-grid, with loved ones.
Speaking
The Irreplaceable Designer: why and how to early-stage
2023
Do Pause Club — it’s time to stop (or at least pause)
2023
Events
Tonik & WaysConf
2024
Tonik Design Meetup vol.02
2023
Tonik Design Academy vol.03
2023
Tonik & DesignWays
2022
Tonik Design Meetup
2022
Tonik Design Academy vol.02
2022
Tonik Design Academy vol.01
2021
Clients
Startups are my bread and butter. I’ve had the pleasure of working with a bunch — lemon.markets, Courted, Kafene, and many more.
But I’m not limited to early-stage ventures. I’ve also helped a few bigger players along the way — Twilio Segment, Chili Piper, Swan, and more.
Besides that, I was Head of Design @ tonik — product studio, trusted by 100+ YC Founders. Right now, I’m playing with bunch of cool kids at different agencies too — Grafit, Wonderstruck, Callstack, and more.
Connect
You're in, right!? Pick a 30-min slot in my calendar to kick things off. Prepare project basics and send over anything I can look at before the call [because speed].
While you wait, take a look at The Fundamentals — a short guide on how we’ll collaborate. Design, communication, feedback, and everything in between. Perfect starting point.
Touching grass in Vietnam — 2024 [colorized]
